Client: Dentex
Project: Instagram Wall Redesign
Task:
After a certain amount of time using a certain pattern when posting on Instagram, it is necessary to refresh the design and appearance of the posts, or design a new look for the Instagram wall.
Solution:
We removed the recognizable Dentex circles from the posts themselves, and transferred them to a wider picture of the wall, in a way that runs through more posts and when combined, form a circle. Considering that the previous wall was oversaturated with photographs, the goal of the redisign was to make the photographs "breathe". The style of posts and photos has not changed, however we have introduced more whiteness into the visuals themselves. Posts with quotes instead of the previous stylized Dentex tooth have been replaced by minimalist typographic visuals. When choosing photos, the focus is on recognizable Dentex colors combined with white and gray, and photos are "broken" by stylized typographic publications. The new wall is "tres chic" - ultra modern, and yet in line with all the guidelines of the brand.
