Client: Innovative Zadar Ltd.
Project: Social Networks Management (01/2018-01/2020)
Task:
The client needed a complete rebranding - development of a social media strategy and visual appearance, alongside with content creation for Facebook and Instagram.
Solution:
Innovative Zadar is a company whose clients are primarily business people, with an emphasis on start-up entrepreneurs. Their social networks visual identity is imbued with business-like elements and all of the photos are marked with a logo in alternating colors (from the book of standards). Also, part of the content is made of inspirations, adapted to go with the rest of the client's visual identity, which gives it a playful and dynamic effect, and at the same time harmony and predictability. This is something that works great on social networks, since the clients are more attentive when it comes to posts that seem familiar - and they also remember your brand more easily this way. We aimed fot he content to be interesting, but concise and informative.
