Client: Municipality of Poličnik
Project: "Ispunite svoju zlatnu dob" - the aim of the project is to improve social services for vulnerable groups in Zadar area through the development of social services and programs for active inclusion and for raising social inclusion and to increase the employability of members of vulnerable groups.
Task:
To create a complete visual identity, make a website and other promotional materials: canvas bags, writing pads, ballpoint pens, roll-ups, and our most challenging but also favorite part - to make coloring books and picture books for children.
Solution:
The logo is made in such a way that the golden line draws the outlines of several people, which are connected into one whole with the textual part of the logo. In the visual identity, orange, blue and yellow are chosen, which bring calmness (golden age) to all materials and serenity (something else the same golden age can have). The logo and visual identity are stylistically incorporated into all other promotional materials. We are especially proud of the picture books - for which we wrote the story and made the design, graphic preparation and printing. Our Ružica is satisfied, and we are delighted with the final product! Mission accomplished.
