Client: Mih dairy
Project: Social Network Management (12/2018-12/2019)
Task:
The client has an existing Facebook page, no Instagram profile. The client is our long-term partner. His wish is to raise awareness about the Mih brand, and for the brand to become more recognizable on the market as a producer of Pag cheese.
Solution:
We created a complete social media strategy, regarding both the content and the visual aspect and we set up Mih's Instagram profile. Since the cooporation with the established chef Ivan Pažanin has already been established, we are organizing several shootings (videos and photography) in order to get the highest quality materials for publication. With minimal advertising budgets, the client has had excellent results and reactions from clients from all over the Republic of Croatia. Unfortunately (or fortunately) for our client, they can’t produce the amounts of cheese that market demands, so the only goal of this campaign was branding. In addition to video and photo production, we also used PR articles on several occasions, which brought us great visibility. All in all, the client is very satisfied with what has been achieved in the agreed period of 12 months, and will certainly repeat this marketing mix in the future.
