Client: Municipality of Kolan
Project: Production of Several Types of Promotional Materials
Task:
The client has an existing logo. We were given the task of making various kinds of promo materials: bags, hats, lighters, pens, calendars and planners. The existing visual identity needs to be further developed - in a sense that the materials should present everything that Kolan, but also the Island of Pag, has to offer.
Solution:
We graphically connected all of the ordered materials into a whole. We emphasized the existing logo by placing it on a larger white surface, which we additionally highlighted with a slash. We summarized everything that Kolan and the Island of Pag have to offer in a collage of excellent photographs - and by using white lines at the same time separated the photographs and connected them into one meaningful whole. As designers, we can never stress enough the importance of standardizing one's visual identity and putting it into practice. This is a good example of how the visual aspect can be a powerful ambassador of the brand!
