Client: Zadar Puppet Theater
Project: 2021/2022 Program Booklet Design and Print.
Task:
All of the earlier program booklets for which we did the design had five-star reviews and jaw-dropping reactions so we had no choice but to do something special and amazing again! Let's face it - when it comes to inciting the WOW effect is there really a better choice than the HIA team?!
Solution:
This year, Zadar Puppet Theater is celebrating 70 years since their first play. The first play performed was Little Red Riding Hood, so we decided to embed the elements of the story through the entire brochure. In addition to monochromatic details with red details, we redesigned the play's first announcement poster - thus creating a logo to mark the 70th anniversary. We also inserted a detachable bookmark in the booklet itself - which can be easily torn off and used in your child's favorite picture books and fairy tales. Ingenious and cool, right?